So Important

I feel a childlike sense of delight watching Sparks videos from the 80’s. They’re really 80’s but at the same time really tongue-in-cheek about being really 80’s. When I was listening to this music when I was a kid, I had no idea how satirical it was, I just knew that it didn’t have all the seriousness that made most grown-up music so hard to relate to. And, of course, it actually was the 80’s and nobody had the benefit of hindsight to parse how the nuances of the decade’s pop culture lent themselves to parody. The nature of 80’s pop culture was such that many parts of it have aged better as parody than they did in their straight-faced iterations. That very much applies to music videos, because it’s impossible to take anyone’s earnesty at face value when they look… the way that they do. But with a nod and a wink, everything becomes fun again. At least a few people knew they were being silly, and now they look a lot less stupid than the ones who didn’t.