Sledgehammer

I’ve said before that I don’t have much use for Peter Gabriel. But like everyone who’s ever had the experience of watching late-night MTV, I can’t get enough of his visually inventive Sledgehammer video. How many music videos can boast contributions from Aardman Studios’ Nick Park and the Quay Brothers? It was eye-popping in 1986 and is no less so to this day. It was really part of an industry-wide renaissance of video creativity, when ‘promotional videos’ grew from being merely promotional to being an integral part of an artist’s overall vision. The song’s alright too, though it’s slightly too bad that Gabriel chose to hang all that visual artistry on what’s basically a typical mindless mid-80’s plastic soul jam filled with crude 3rd grade quality double entendres.