Say When


Lene Lovich is from Detroit. For whatever reason, the former capital of American manufacture has been a locus for homegrown musical genius – and in this case, homegrown American weirdness. Lovich was also raised and educated in England and has Serbian ancestry, which adds whole new dimensions of weird and helps explain her gypsy-witch aesthetic. Lovich’s aesthetic is one that the pop world never really knew what to do with, though she was nominally packaged with the New Romantics. That was before every niche and subculture became a ‘market quadrant’ to sell to. If Lovich came along today she could reasonably expect to be marketed directly to the Pastel Goth demographic. I still like my unrepentant weirdos without demographic boxes or viral hashtag campaigns; people like Lene Lovich find their audience through alchemy. When you see that face and hear that voice you feel the presence of a kindred spirit. Or you feel very confused and irritated, in which case you know this music is not for you.

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