The Same Boy You’ve Always Known


But is he though? Lately Jack White hasn’t quite sounded like the Jack we’ve always known and loved. He’s had a crisis of conscience or something. He’s playing on guitars that he bought from a store and editing songs on a laptop like a goddamn normal-person now, apparently. He’s doing all the things that – in his head, at least – make him look like a “sell-out”. “Wait, what, so you didn’t record you new album on all-analog equipment in a basement home studio in a trailer park in Alabama while wearing your great-grand-uncle’s wedding tuxedo? Traitor!” Said no one. It seems that Jack White has come to the realization that at the end of the day, his obsession with authenticity impresses no one but himself. So he broke down and bought a guitar that wasn’t second-hand. Which is fine and I fully support him. No 42-year-old can be expected to be the same weirdo he was at 20-something. Oh, but what a fine weirdo! Let’s take a moment to appreciate just what an impact the early White Stripes records really had. They turned my life around, I kid you not, and I’m not even a musician. They brought a thrift-store sensibility, a well-defined visual and musical aesthetic, and a genuine love for oddity into the forefront of the cultural landscape at at time when lovers of the old and dusty felt most disenfranchised. They made me want to enjoy pop culture again. I’m tearing up just thinking about it.

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