Did some do-gooding NGO pay Black Uhuru to write a PSA to teach at-risk youth about the dangers of crack? Because don’t let the innocuous name of the song fool you, this is a song about the dangers of crack. Coming out in 1990, it was very politically relevant, if you’ll recall the crack cocaine epidemic of the 1980’s, and those eye-catching D.A.R.E. (to keep kids off drugs!) shirts that washed up in every thrift store in the 90’s. It was an epidemic, apparently, because for complicated socio-economic reasons crack cocaine was somehow considered different from the regular kind. Basically, cocaine was a popular party treat amongst the wealthy and glamorous for decades, but when low-income type people started getting their hands on it, it was suddenly air quote an epidemic air quote. It was aslo a real problem, though, seriously. Because unlike the wealthy and glamorous, low income type people can’t just trot off to rehab or purchase a cleansing blood transfusion or send their children away to boarding school for safekeeping or just not work or do anything productive for months on end while they’re on a binge. But they still want to enjoy the mind-numbing pleasures of blow, or heroin, or whatever intoxicant is trending. It’s the exact same thing that’s happening now with the opiod epidemic. The crack epidemic waned away as the economy went into an upswing in the 1990’s. Right now the opposite is happening and a lot of people see no better future for themselves than quietly dying of an overdose. We all know that the “Drugs are bad, mmmkay?” approach is no deterrent at all. We all know that fucking t-shirts don’t help, and singing songs about it doesn’t help much either, no offense to everyone who wrote songs about it. Thumbs up for all the good intentions, though.