Queen of Peace

The visual album is the future. It has been known, since Queen Bey made it so. But I haven’t noticed a stampede of artists trying to emulate the success of Lemonade. Understandable enough. It’s a high bar, making an album is challenging enough without the extra work of producing a visual narrative, and not many people have that much creativity or resources. Still, it’s the future. One artist who has been working in visual album territory is Florence Welch. She released an interconnected series of videos in support of her last album How Big, How Blue, How Beautiful. Though the final film changes the order of the songs, it encompasses the album and tells a loose narrative reflecting its themes. It’s an emotionally turbulent story of the singer’s personal struggle, of dealing with heartbreak, family, heritage and selfhood. Though she has not shared the details of the specific events that inspired her, she has spoken of dealing with depression recently, as well as the isolation and exhaustion that come with stardom – all of which lead to relationship trouble and heavy drinking. All of which is ample material for a dramatic narrative, albeit a fictionalized one that leans on allegory and symbolic imagery.

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