One of my favorite things about attending a Marina and the Diamonds concert is seeing kids in the audience wearing versions of Marina’s video looks. Marina Diamandis has adopted a distinct visual style for each one of her three albums, and fans show up to shows dressed to echo their favorites. That shows real connection between the artist and her fans. Clearly her message and her style are hitting home. That’s fantastic news for everyone, because she is one of the smartest singer-songwriters around, and what she has to say is enormously empowering. Electra Heart is a concept album exploring female archetypes and the way they affect our real life identities and our ability to function as human beings. Unsurprising conclusion; they’re mostly harmful. That may sound heavily cerebral, but it’s big ideas delivered in bubblegum packaging. It’s a master class in how consciousness raising can be fun, and pop music has the power to deliver lessons and inspiration. In the right hands.