Pon De Replay


Flashback to 2005, y’all! It’s pretty much a given that whatever’s at the top of the music charts at any given time is pretty much crap that will be forgotten within weeks. It’s been that way since time immemorial. When a young artist tops the charts with their debut single, you expect them to also be forgotten within weeks. But every once in a while that young artist with the catchy single develops into a real keeper. When Rihanna had this, her first hit, there wasn’t much to put her ahead of all the other pretty girls with promising singles, but she soon established herself as pop music’s resident bad girl. It was her rock solid judgement in picking hit singles, her give-no-fucks attitude, her unapologetic glamour, her turbulent personal life and her honesty about it – all the things that make a great pop star, all in one loud package. More than a decade later, she’s not only still at the top of her game, she’s actually growing out of the gilded pop star box and edging towards becoming an artist with vision. The distinction between pop star and visionary artist is kind of a false dichotomy anyway; plenty of successful pop stars have vision. It’s a vision of themselves being successful pop stars. But there’s definitely a difference between those who are content to sing and dance and make money, and those who see themselves as cultural figures with something to say. Rihanna has been evolving slowly from the former to the latter, and if she never arrives at ‘serious artist’ acclaim, it won’t be because she couldn’t transcend the tropes of ‘stupid pop star’.

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