“If you want me to be your god, I will be your god.”
This digital-age mysticism is why I love Yacht. And because their songs are catchy as fuck, obviously. And Claire L. Evans might actually be some sort of small-time deity. Evans and her partner Jona Bechtolt recently blew all their indie cred and cosmic goodwill with a shockingly insensitive and poorly timed publicity hoax involving a ‘sex tape’. It was meant to be some kind of a performance art commentary about the nature of celebrity culture; they thought they could pull it off because they’re not actually all that famous. Well, it’s a fine fine line between stupid and clever, and pretending to be the victim of a sex crime is squarely on the wrong side of it. Bad call, guys, you’re really catching some flak for this one. But, being not actually very famous, I’m sure they’ll quickly move on from this dumb scandal chastened and possibly inspired to make a better commentary next time. Which I’m honestly looking forward to. Evans is too smart and creative not to find a way to translate her brush with notoriety into the thing she does best. Which is putting out electropop music filled with batty spirituality, utopian ideas about space travel, tech jokes, and exhortations to be a better human.