Florence Welch sure has a big presence. Her voice is huge, of course, and she plays up to it. Most importantly, she has a magical vision. Her image is pagan, baroque, bohemian, pre-raphaelite, symbolist, romantic… Notice how those are art movements? The lady has a visual style that is imaginative and invokes a wide palette of reference points, to put it dryly. Really ambitious and transporting musical vision is rare, and not many people would dare being that theatrical. It’s a tricky thing, but Welch goes for maximum effect with supreme confidence, and she really pulls it off with the ornate props and full orchestra. She looks like a faerie queen, and it seems like everything springs from that.