As you can see, Camera Obscura really has the hipster bait aesthetic down to the buttonhole. And, having formed all the way back in 1996, they genuinely were that studiously uncool before being studiously uncool became cool. There’s a lot of bands in that vein now, but still, nobody channels early sixties cocktail pop better than Tracyanne Campbell. She’s like an art nerd Nancy Sinatra. You could call the overall style ‘sunshiny melancholia’. It’s a genre now.