My Doorbell

When you gonna ring it? When you gonna ring it?

Keep it sweet and astute, Jack. The White Stripes managed the oxymoronic feat of making simplicity into a high concept. A three-tone color scheme, a guitar and a drum set can carry a world of intricate personal vision, it turned out. Being a concept group wasn’t sustainable, in the end, but how well they sustained it while they could. I was immediately awed by Jack White’s masterful command of image and reference, and it’s still one of my favorite things about him. But having a cohesive graphic image aside, let’s not overlook the bare bones of what makes The White Stripes still matter. Their music was always just so simple and sincere. No amount of funny hats could distract from that.

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