Now for some actual Hare Krishna. The mantra has been around for hundreds of years, but it wasn’t until the 1960’s that it gained popularity in the West. Partly thanks to clever gurus who set their sights on deep European pockets, and more importantly, thanks to the enthusiastic promotion of rock stars like The Beatles. Outside the rock scene, the jazz clarinetist Tony Scott was a promoter of Eastern spirituality and meditation. Starting in the sixties he began to incorporate exotic influences into his music, using instruments like sitars and recording a version of the Krishna chant. In later years he became a leading light in the New Age movement. Since the vogue for everything Indian blew over and Hare Krishna has become associated in most peoples’ minds with robed, bald-headed crackpots who panhandle in airports (a crude stereotype – everyone knows airports don’t permit panhandling) it’s only through the occasional pop song that the mantra still penetrates pop culture. Tony Scott’s Hare Krishna popped up again in 2002, as part of Verve’s popular and surprising remix series, which greatly improved it.