This is a very stripped-down version of Heartlines - Florence Welch usually aims for maximum epic. The acoustics aren’t great either. There’s audible talking on all sides. But the shortcomings of an amateur video job can’t dull the impact of Florence + the Machine. There’s a lot to be said for her; her style, her red hair, her dark sensibility. Lots of things to love, but it’s all about one thing: that voice. A gift like that is rare enough, and to do something interesting with it is even rarer. Florence Welch is one of those once in a blue moon characters who come along complete with amazing talent, style, image, originality – someone with a vision. It’s always very sad to hear someone who is technically a good singer who allows themselves to be molded into a generic pop star shape and has no concept of themselves as an artist. Then there’s Flo, who sings about reading fortunes in animal entrails, among many other morbid and occultish things. ‘Witchy woman’ is a pretty flaccid label, regularly applied to hippies of all shapes and Stevie Nicks, and hopefully Flo won’t fall headfirst into that stereotype. But there’s something witchy about her alright; a little witchy, a little Romantic, a little Bohemian, and just by virtue of denying contemporary reference points, contrarily modern.