
Right after I did my blog post about model Adina Fohlin I heard about this so called controversy. Adina recently appeared in a 30 second commercial for Swedish beauty and skincare company Apoliva. In the video Adina sings (or lipsynchs) a little folk song while getting pummeled by rain and snow. The tag line is something along the lines of ‘made for Swedish weather’. Unfortunately for Apoliva, Swedish consumers hated the ad. They find it horrifying. There’s even a Facebook group for people who were horrified by the ad. All of which make me love Adina. She is not in any way a conventional beauty. In the ad she does look downright creepy. She is different from other models. She is unique. She has epic cheekbones with a large, square, masculine jaw. Her eyes are disproporiatately small, but very intense and compelling. She has a face that should not be beautiful, but is. She looks like, well, herself. I am rooting for her to be the toast of the town. Because with all the girls on the runways who look like they were not born but molded by Madame Alexander, what we really, really need to see more of is girls like Adina whose beauty is made by God.

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